Trébuchet, launchpad for loyalty
Brand. Product. Workspace.
Align your uniqueness. Launch loyalty.
Top organizations like Chanel, Dyson, Caterpillar, and Apple don't just create customers—they create fans. Employees feel like co-owners. Suppliers are ambassadors.
Financiers proudly talk about "their club."
How do they do that?
They infuse what makes them unique in everything they do:
their brand, their products, and their workspace.
By making their uniqueness relevant, they generate true loyalty.
By aligning brand, product, and workspace with uniqueness and each other,
you too can directly transform your uniqueness into value.
Trébuchet aligns your brand, product and workspace.
To create loyalty that really counts.
Your brand tells who you are, what you stand for and what promise you make.
A brand that keeps its promise, builds trust and loyalty.
Brand
Technology changes rapidly. You make a difference by applying technology in your own unique way to products that deliver both emotion and function. Products with your DNA create fan loyalty.
Product
Whether it's a store, workshop, office, or vehicle: an inspiring environment immerses everyone in how you work and what you stand for. People who enjoy being around you remain loyal.
Workspace
What Trébuchet offers
Start with your unique strength
We sharply focus on what sets you apart from the rest – that which is difficult to copy. After all, your uniqueness is your foundation.
See where your strength creates value
We link your uniqueness to market opportunities and translate them into concrete strategies for success. We make your uniqueness relevant.
Integrated thinking, focused action
We look at everything that matters:
Your products or services: the excellence you deliver.
Your brand: what you say and what you stand for.
Your workspace: the place where your talent inspires.
Targeted launch
Together we determine what is really crucial and where we can best intervene. No thick reports. No far-fetched visions. We formulate clear actions and stay focused on the implementation together. So that you stay on course and keep making an impact.
The method is challenging and effective.
We’re here to support you!
30 years of innovation experience. Really.
New isn’t automatically better.
You don’t just want to change - you want to improve.
With Trébuchet you’ll work with someone who has been at the forefront of innovation for 30 years. With experience in dozens of sectors, as a designer, founder and investor. Not just in theory, but right in the heart of daily practice.
Where things really come together.
I know the mistakes. I already made them.
So you don't have to.
Focus on long term loyalty is the crucial factor voor real, lasting impact.
Products
Brands
Workspaces
Worked with
Why Trébuchet?
Because you need a strategic partner who understands how innovation really works.
Someone who thinks with you, co-creates and participates.
Who knows when things get challenging – and then doesn’t give up, but leans in.
Want to hit the mark?
Trébuchet helps organizations turn their unique strengths into loyalty.
No hype, but strategy. No noise, but direction.
So you don't just create something new – you create something that works.
“It starts with a conversation,
that becomes an idea.”
Jony Ive
What others say
“I've learned a lot from working with you. Thank you for that.”
“An agreement is an agreement, and an agreement is followed by action.”
“The best sparring partner. Ever.”
“Trébuchet is the ideal bridge between commerce and technology.”
“Thank you for our beautiful meeting place, formerly an office!”
“Kim’s role was crucial. Kol ha-ka vod!”
“I didn't know that even our profession could be changed in such a surprising way.”
“Trébuchet helped us rediscover our own uniqueness – and implement it everywhere.”
“Thanks to our new workspace, we are already attracting new talent. Exactly what we wanted.”
“Trébuchet always puts me on a new, and ever better, path.”
“Trébuchet aligned our brand, products and office, which made us consistently successful.”
“I've learned a lot from working with you. Thank you for that.” “An agreement is an agreement, and an agreement is followed by action.” “The best sparring partner. Ever.” “Trébuchet is the ideal bridge between commerce and technology.” “Thank you for our beautiful meeting place, formerly an office!” “Kim’s role was crucial. Kol ha-ka vod!” “I didn't know that even our profession could be changed in such a surprising way.” “Trébuchet helped us rediscover our own uniqueness – and implement it everywhere.” “Thanks to our new workspace, we are already attracting new talent. Exactly what we wanted.” “Trébuchet always puts me on a new, and ever better, path.” “Trébuchet aligned our brand, products and office, which made us consistently successful.”
6 Steps to loyalty
1
Uniqueness
We map out what truly makes your organization unique; that which is hard to copy.
2
SWOT-analysis
We examine your strengths and weaknesses and identify opportunities and threats. This will give you a clear picture of your market position and future opportunities.
3
Uniqueness Alignment
We investigate how your brand, product and workspace align with your uniqueness and reinforce each other.
4
Scenarios
We develop various scenarios to optimize the alignment of your brand, product, and workspace. For each scenario, we clarify the expected benefits, drawbacks, and impact.
5
Plan of Action
The chosen scenario is translated into a concrete plan. This includes objectives, a rough schedule, budget estimates, and an overview of the required partners and their roles, giving you full control over the alignment process.
6
Launch
Together we'll execute the plan. You're in charge, we're here to support you!
ir Kim van Wagtendonk – Founder
“I’ve been coming up with new things since my school days. First out of curiosity, later as a profession.
I learned how to tell stories, build brands, develop products, design office interiors and start companies. I’ve worked in all kinds of sectors and often stuck my neck out.
When you invest yourself, everything changes – it’s more intense, more urgent, more real.
When you focus on loyalty, everything falls into place.
I believe my experience can help others to innovate with more direction, more courage and more effect.”
Insights from daily practice
Beyond the Numbers
Many organizations focus only on what's easily measurable - numbers, market share, profit. Important, yet only part of the story. Real value only emerges when customers, employees, and partners feel truly connected. Loyalty isn't bought with a discount or a "loyalty program." Loyalty is created when people come back because you're unique, not because you're the cheapest.
Uniqueness
When you’re unique, you increase your chances of being relevant.
Uniqueness is hard to copy. Uniqueness is simply the best basis for continuous effective innovation.
What’s the problem?
Freqently, organizations are looking for a problem for their solution. That is usually the road to failure. Because no one knows in advance whether something will succeed, it’s important to determine as quickly as possible which problem your innovation really solves. What is the painpoint your customer is suffering? That helps convince potential customers, in a language that they understand.
Integral
Innovation is more than just a new product. It’s also about your organization, employees, brand, office environment, customers, investors and partners. Everything counts to achieve success.
You unleash your true potential when you act integrally and consistently on all fronts..
Falling down is progress
Nothing new succeeds immediately. That’s not a bad thing. As long as you learn and continue to progress with those lessons. Not against your better judgment, but rather with the flow of better understanding. With your DNA driving the innovation. “Gutes braucht Zeit,” the Germans say. Not without reason..
Focus
Often, different departments within an organization each do their own thing, unintentionally losing touch with each other. This leads to a loss of focus, and the organization appears disorganized. The antidote to loyalty. The old adage remains true: aim first, then shoot. Our approach helps you achieve this. We're called Trébuchet for a reason!
The trebuchet
At the time of its invention the trebuchet was a significant improvement over catapults.
It hurtled larger weights with greater accuracy over longer distances, enabling victory over up till then “impenetrable” castles.
Smart thinking, superior craftsmanship, dedicated teamwork and, possibly the most important, aiming correctly at the target, led to success. That is what Trébuchet stands for.
With this conviction Trébuchet helps in the success of start-ups, SME’s and larger organisations.