Trébuchet, launchpad for the new
Brand. Product. Office.
Your innovation must hit its target!
We offer you the tools and skills to keep innovating successfully.
For your brand, your product, and your office.
Doing something new is never easy. And new doesn't automatically become better. You don't want to just change something; you want to improve it!
We have 30 years of practical experience in real innovation, “no holds barred”, with all the bells and whistles, often also as an investor.
Daily reality is much more chaotic than the books teach. Things never go the way you think, and finding and keeping your course requires knowledge, insight, perseverance, creativity and above all courage. Doing nothing is not a choice. Uniqueness is everything.
True innovation requires much more than just developing something new. After all, innovation is a mindset, not a department.
Creative use of all available resources is crucial to make your innovation a success. With full attention to every detail, every day.
What Trébuchet offers
Masterclass
A crash course in how to aim well. Practical tips and tricks to aim and launch successfully.
You will get to know secrets from 30 years of innovation practice, so you can make them relevant to your situation.
Expertise
Knowledge and insight from real experience in integral innovation: brand development, product development, office development. Hands-on advice on what works and what doesn't. It remains your innovation, we help you build.
Network
A colourful collection of creatives, innovators, designers, technologists, manufacturers, professionals, bright minds and simply nice, spontaneous, warm, encouraging people, each unique and each a genius. Exactly what you need.
The method is simple and effective.
Not easy though!
Together we dive deep into your DNA and develop an integral innovation strategy.
We identify what makes you truly unique. And what’s crucial for your success.
We define a clear innovation mission, and concrete plans of action, so you can aim and launch.
Together we’ll keep track of each step of programme execution.
It’s your innovation.
We’re there to support you!
Trébuchet’s experience
Products
Brands
Offices
Worked with
The most important insights
from daily practice
Uniqueness
When you’re unique, you increase your chances of being relevant.
Uniqueness is hard to copy. Uniqueness is simply the best basis for continuous effective innovation.
What’s the problem?
Very often, innovators are looking for a problem for their solution. That is usually the road to failure. Because no one knows in advance whether something will succeed, it’s important to determine as quickly as possible which problem your innovation really solves. What is the painpoint your customer is suffering? That helps convince potential customers in a language that they understand.
Integral
Innovation is more than just a new product. It’s also about your organization, employees, brand, office environment, customers, investors and partners. Everything counts to achieve success.
You unleash your true potential when you act integrally and consistently on all fronts.
Falling down is progress
Nothing new succeeds immediately. That’s not a bad thing. As long as you learn and continue to progress with those lessons. Not against your better judgment, but rather with the flow of better understanding. “Gutes braucht Zeit,” the Germans say. Not without reason.
Why we are unique
There is a huge difference between being a risk-free consultant
and directly owning an innovation.
The experience and motivation are very different when you really carry the risk.
We know it, experience it, feel it. We know the ups and downs.
We know what works and what doesn’t.
Over the past 30 years, we made the mistakes that you don’t have to make.
That is why we can support other innovators well.
The trebuchet
At the time of its invention the trebuchet was a significant improvement over catapults.
It hurtled larger weights with greater accuracy over longer distances, enabling victory over up till then “impenetrable” castles.
Smart thinking, superior craftsmanship, dedicated teamwork and, possibly the most important, aiming correctly at the target, led to success. That is what Trébuchet stands for.
With this conviction Trébuchet helps in the success of start-ups, SME’s and larger organisations.